One of the most prominent photo and motion studios in Canada, Westside Studio, celebrated their 40th anniversary in 2025. I was asked to create a special capsule apparel collection for this event, something that aligned with Westside’s existing branding. The Roman numeral for the number 40 is ‘XL’ which felt incredibly appropriate given that Westside do things in a big way all the time. This direction was applied to t-shirts, longsleeves, hoodies, jackets, socks, and tote bags. I also created a throwback sticker pack rooted deeply in nostalgia, ripping some logos from the popular culture landscapes throughout the decades at Westside, adding some cheeky vibes to the whole project.
Creative direction: Tom Nesbitt
Studio photos: Alex Beetham