Brand design and all things visual for a brand new indie music festival in Belleville, Ontario called Beautiful View. My friends Hannah Georgas and Sean Sroka, two accomplished musicians/performers, came to me in early 2024 and said they’d been cooking up the idea of starting a festival in their new hometown of Belleville. We did a lot of back and forth thinking of what they wanted to convey with the aesthetic and, after all of it, we pulled together something that felt so right for what they wanted to do. In addition to the branding I put together a whole ecosystem of designs that served as patches, signage, and decor throughout the festival, as well as some magazine and web ads, social media assets, and so much more. The whole event went off amazingly and we’re all looking forward to next year!