Branding and identity design for the new soft bread division of FGF Brands, named Wonderbrands. In a pretty massive deal, FGF recently purchased this division of brands from Weston Foods which includes Wonder Bread, Gadoua, Country Harvest, Casa Mendosa, and D’Italiano. Working with my pal and creative director Adam Meery at WMT, I designed the logos (wordmark and icon) and built out the rest of the identity system (colours, typography, style guide, etc). I also designed the landing page that served for the soft launch of the brand and would eventually influence the final website design. This was a pretty massive undertaking and it all came together really well in the end.
Additional branding was also completed by me for the extended frozen division of this new venture called WB Frozen LLC (keep scrolling to check that out).